How to increase Google Adsense eCPM?

Google Adsense is one of the most popular Ad Network you can use to publish advertisements on your website, and start earning income immediately. Depending on impressions (CPM) and click-through-rates (CTR), your Adsense revenue may vary from a few dollars to a few hundreds per day for high traffic websites. Optimizing your Adsense placement could potentially double, or even triple your Ad income if correctly implemented.

This article describes a few tips on improving eCPM (effective Cost-Per-Thousand Impressions), which effectively increases the Adsense income provided that you have constant traffic. For Adsense, eCPM depends on two primary factors: CPC (cost-per-click) and CTR (click-through-rate). The CPC depends largely on the content of your website. The more competitive keywords that your content serve, the higher the CPC will be. For example, the contents relating to "Web Hosting", "Merchant Account" and "Smart Phone" will generate higher CPC than less competitive topics such as "Toys & Games" and "clothing or Apparel". If you're writing new topic for your website, try choosing topics that are more competitive or target keywords that have higher CPC. The second factor that affects eCPM is CTR. The more click your Ad generate, the higher eCPM will be. There are a number of ways to improve CTR, and they are:

  • Improve your Ad placement by making your Ad more visible. Try using larger Ad sizes such as 336x280, 300x250, 160x600 and leaderboard (728x90) Ad units. According to Google Heatmap, higher CTR is achieved by placing your Ads on front and center at the top of your main contents.
  • Limit the number of Ad Blocks per page.
  • Blend the Ads as naturally as possible.

Decreasing bounce rate will also improve CTR. If you have higher bounce rate, your visitors are leaving your website after viewing only one page. Provide a lot of relevant contents on your website (essentially draw targeted traffic), so that your visitors view more than one page before leaving your website. Lowering your bounce rate will make your visitors stay longer on your website, and will increase chances of clicking on your Ads.

Google implemented "Smart Pricing", which reduces maximum cost-per-click (CPC) bids for published Ads that are less likely to convert. If clicks your Ads generated is flagged as non-converting traffic, your Ads will be smart priced and your CPC will drop dramatically. To improve your CPC, experiment the following:

  • Remove Ads from pages with low eCPM. Try bringing it back within a few days to see if eCPM improves. Perhaps doing this avoid being smart priced. If it does't improve remove completely.
  • Add targeted Title tag, Meta Keyword, and Meta Description tags to make it easier to target the content of the webpage.


I've tried various Ad networks such as Adbrite, Chitika and other 3rd party publishing networks; but the Google Adsense pays the most in the neighborhood of tenfold. Adbrite and Chitika are jokes if compared with Adsense.

By aladar

Hi there Admin,

this is really a great post and by making Google Adsense Ads responsive we can just double, even triple our net income as the use of mobile devices in the world is just increasing rapidly.

My recent Google Adsense Earnings Report

By Adil Khan (not verified)

I absolutely agree with you that ad placement can double or triple your Adsense income...but even with the way your Adsense ads are positioned right now (placing ads above and to the right of the website content), our tests show that you're probably still leaving about 50% of Adsense earnings on the table...

I'm sure you'll be tempted to reposition your ads as well. ;)

By Mark Brown (not verified)

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