ecommerce

How to upgrade osCommerce 2.2MS2a from PHP5 to PHP5.3?

May
21

Here is the files you'll need to update your osCommerce shop. If you made custom changes to your store, you'll have to make the changes manually.

http://www.oscommerce.com/community/contributions,7394

Chances are likely that you may have been running your osComerce shop on MySQL 4.x and your new server is on MySQL 5. There are problems running osCommerce 2.2MS2a on MySQL 5, and the link below will take you to a solution.

How to identify Commercial Cards using BIN numbers?

Feb
04

The first six digits of each credit card account number is called the Bank Identification Number (BIN) and the next three digits determine the card type. The first nine digits of credit card numbers allow merchants to identify card-issuing institution and what type of credit card is being used.

How to build a successful ecommerce business?

Feb
04

Building and running an ecommerce website is not a trivial task. This two part article will discuss how to build a feature-rich ecommerce website, and also cover strategies for promoting your website efficiently.

Part 1. How to build an effective ecommerce web site?

How to build a traffic-bearing website?

Feb
04

Building a traffic bearing website is easier said than done. It takes time, dedication and a careful plan. There are a number of ways to build a website, and each web site is built differently based upon their unique requirements. I personally like building a website with Wordpress (blog), even though drupal, joomla and other open source content management systems offer more powerful features.

Top 10 Comparison Shopping Engines

Feb
04

CPC Strategy did a study based on the (1) overall traffic driven, (2) conversion rate, (3) Cost of Sale (COS) or Marketing $, (4) CPC Rate, (5) Responsiveness and (6) Merchant tools; and ranked top 10 major comparison shopping engines (CSEs). The data came from 1Q 2009, and from its client base in non-tech industries.

CSEs Conversion Rates by Industry

Feb
04

There are more than a dozen shopping comparison engines that a merchant can use to list products for sale. Listing products on CSEs that operate on Cost-Per-Click model is a bit risky if conversion rate is not monitored, as improperly generated feed files could result in wasting a lot of money on advertising products that do not convert. Traffic and conversion analysis are the key in optimizing data feed file for comparison shopping engines.

Nextag Optimization

Feb
04

Nextag is one of the leading shopping comparison engine (CSE) existed since 1999, which offers true price comparison by providing overall price comparison including shipping and tax based on shopper's geographic location. According to Channel Advisor, Nextag held 18.2% market share in June 2010 in the shopping comparison market with over 17 million visitors each month. Research also shows as many as 45% of all shoppers use shopping comparison engines to find a best price before committing to purchase a product.

Become.com Optimization

Feb
04

With Christmas shopping season just around corner, we've examined become.com performance. become.com is a new shopping portal we've just added to our marketing campaign so we are required to look at its performance. In September 2010, we received 1018 clicks from Become and had only 2 sales, resulting about 0.2% conversion rate which is an extremely low conversion rate. We've contacted the become.com, and received a free consultation from them on how we can improve our conversion. Here is the summary of the conference call.

Ebay Optimization

Feb
04

I've been offered a free Ebay seller outreach consultation, and this article summarize the highlights.

1. Ebay listing allows up to 55 characters for the list title. Try utilizing as many characters and include relevant keywords in the title. A short title provided by your manufacturer or a distributer may not cut it.

2. Provide Item Specifics. Item Specifics are read by search engines, so having this information in your listing will help search engines to index your listing.

Effective ways to run CSE advertisements

Feb
04

1. Advertise FREE!. There are TWO very popular comparison shopping engines everyone should use: Google Product Search and TheFind.com. If you're not using these two, do it immediately by following the specifications. There is no better ways to bring traffic to your site than doing it FREE.

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