I've been offered a free Ebay seller outreach consultation, and this article summarize the highlights.
1. Ebay listing allows up to 55 characters for the list title. Try utilizing as many characters and include relevant keywords in the title. A short title provided by your manufacturer or a distributer may not cut it.
2. Provide Item Specifics. Item Specifics are read by search engines, so having this information in your listing will help search engines to index your listing.