Google Ranking Rules

Feb
04

There are probably more than 100 rules that Google uses to rank pages in the search engine result pages (SERP). No one really knows all the rules, and they're changing on a periodic basis. Various confirmed and suspected SEO rules described here are educated guesses by SEO experts.

Positive Google Rules (On Page)

  1. Keyword in URL.
  2. Keyword in domain name.
  3. Keyword in title tag.
  4. Keyword in Heading tag (i.e. H1, H2, and H3).

Positive Google Rules (Off Page)

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What is Google Sandbox Effect?

Feb
04

As Google does not reveal its engine algorithms, no one really knows whether the sandbox really exists. The sandbox is nothing more than a theory developed to explain what many SEO experts have witnessed with their listings.

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Understanding Search Engine Optimization (SEO)

Feb
04

Search Engine Optimization refers to the marketing technique of preparing a website (or web pages) to enhance its chances of being ranked well in the search engine result pages when a relavant search is undertaken. Search engine technologies are constantly evolving, and new algorithms are being deployed on a periodic basis. With ever changing search engine technology, a good way to keep your site at a top place is by applying basic SEO techniques and constantly monitor your website for improvements.

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Top 10 Comparison Shopping Engines

Feb
04

CPC Strategy did a study based on the (1) overall traffic driven, (2) conversion rate, (3) Cost of Sale (COS) or Marketing $, (4) CPC Rate, (5) Responsiveness and (6) Merchant tools; and ranked top 10 major comparison shopping engines (CSEs). The data came from 1Q 2009, and from its client base in non-tech industries.

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CSEs Conversion Rates by Industry

Feb
04

There are more than a dozen shopping comparison engines that a merchant can use to list products for sale. Listing products on CSEs that operate on Cost-Per-Click model is a bit risky if conversion rate is not monitored, as improperly generated feed files could result in wasting a lot of money on advertising products that do not convert. Traffic and conversion analysis are the key in optimizing data feed file for comparison shopping engines.

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Nextag Optimization

Feb
04

Nextag is one of the leading shopping comparison engine (CSE) existed since 1999, which offers true price comparison by providing overall price comparison including shipping and tax based on shopper's geographic location. According to Channel Advisor, Nextag held 18.2% market share in June 2010 in the shopping comparison market with over 17 million visitors each month. Research also shows as many as 45% of all shoppers use shopping comparison engines to find a best price before committing to purchase a product.

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Become.com Optimization

Feb
04

With Christmas shopping season just around corner, we've examined become.com performance. become.com is a new shopping portal we've just added to our marketing campaign so we are required to look at its performance. In September 2010, we received 1018 clicks from Become and had only 2 sales, resulting about 0.2% conversion rate which is an extremely low conversion rate. We've contacted the become.com, and received a free consultation from them on how we can improve our conversion. Here is the summary of the conference call.

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Ebay Optimization

Feb
04

I've been offered a free Ebay seller outreach consultation, and this article summarize the highlights.

1. Ebay listing allows up to 55 characters for the list title. Try utilizing as many characters and include relevant keywords in the title. A short title provided by your manufacturer or a distributer may not cut it.

2. Provide Item Specifics. Item Specifics are read by search engines, so having this information in your listing will help search engines to index your listing.

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Effective ways to run CSE advertisements

Feb
04

1. Advertise FREE!. There are TWO very popular comparison shopping engines everyone should use: Google Product Search and TheFind.com. If you're not using these two, do it immediately by following the specifications. There is no better ways to bring traffic to your site than doing it FREE.

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CSE Feed Specifications & Taxonomy

Feb
04

One of the best way to bring traffic to your ecommerce website is to adding your website to the shopping comparison engines (CSE). CSEs index your product data, and present them to the Internet shoppers for price comparison. Online users browsing CSEs are generally in the market to purchase a merchandise, traffic brought to you by CSEs are targeted traffic you may convert to "real" customers. There are more than a dozen CSEs, some FREE and most PAID engines, will help you increase your sales volume.

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