Top 10 Comparison Shopping Engines

Feb
04

CPC Strategy did a study based on the (1) overall traffic driven, (2) conversion rate, (3) Cost of Sale (COS) or Marketing $, (4) CPC Rate, (5) Responsiveness and (6) Merchant tools; and ranked top 10 major comparison shopping engines (CSEs). The data came from 1Q 2009, and from its client base in non-tech industries.

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CSEs Conversion Rates by Industry

Feb
04

There are more than a dozen shopping comparison engines that a merchant can use to list products for sale. Listing products on CSEs that operate on Cost-Per-Click model is a bit risky if conversion rate is not monitored, as improperly generated feed files could result in wasting a lot of money on advertising products that do not convert. Traffic and conversion analysis are the key in optimizing data feed file for comparison shopping engines.

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Nextag Optimization

Feb
04

Nextag is one of the leading shopping comparison engine (CSE) existed since 1999, which offers true price comparison by providing overall price comparison including shipping and tax based on shopper's geographic location. According to Channel Advisor, Nextag held 18.2% market share in June 2010 in the shopping comparison market with over 17 million visitors each month. Research also shows as many as 45% of all shoppers use shopping comparison engines to find a best price before committing to purchase a product.

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Become.com Optimization

Feb
04

With Christmas shopping season just around corner, we've examined become.com performance. become.com is a new shopping portal we've just added to our marketing campaign so we are required to look at its performance. In September 2010, we received 1018 clicks from Become and had only 2 sales, resulting about 0.2% conversion rate which is an extremely low conversion rate. We've contacted the become.com, and received a free consultation from them on how we can improve our conversion. Here is the summary of the conference call.

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Ebay Optimization

Feb
04

I've been offered a free Ebay seller outreach consultation, and this article summarize the highlights.

1. Ebay listing allows up to 55 characters for the list title. Try utilizing as many characters and include relevant keywords in the title. A short title provided by your manufacturer or a distributer may not cut it.

2. Provide Item Specifics. Item Specifics are read by search engines, so having this information in your listing will help search engines to index your listing.

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Effective ways to run CSE advertisements

Feb
04

1. Advertise FREE!. There are TWO very popular comparison shopping engines everyone should use: Google Product Search and TheFind.com. If you're not using these two, do it immediately by following the specifications. There is no better ways to bring traffic to your site than doing it FREE.

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CSE Feed Specifications & Taxonomy

Feb
04

One of the best way to bring traffic to your ecommerce website is to adding your website to the shopping comparison engines (CSE). CSEs index your product data, and present them to the Internet shoppers for price comparison. Online users browsing CSEs are generally in the market to purchase a merchandise, traffic brought to you by CSEs are targeted traffic you may convert to "real" customers. There are more than a dozen CSEs, some FREE and most PAID engines, will help you increase your sales volume.

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How do I setup an ecommerce website?

Feb
04

Setting up an ecommerce website is a little more involved than setting up a personal homepage. The basic domain and web hosting setup are identical, but ecommerce website requires a few additional components in order to offer credit card processing and secure checkout process. You may also use 3rd-party hosted ecommerce application, but this article discusses the procedure for creating a standalone website built from a shopping cart application.

1. Register a domain name.

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Declined Credit Card Transaction appear as approved by Bank

Feb
04

Every once in a while customers call us at Kiddie Toys, and tell us that they are seeing "unauthorized" credit card charge(s) on their bank account. Customers attempted to place an order online, and the credit card declines for some reason but the bank account of a buyer shows that the charge went through. We (merchant) look up our payment gateway and see multiple "declined" transactions. Customers ask us to remove the charge(s) for those transactions that were never approved in the first place. So, what is going on here?

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How to create a 301 redirect?

Feb
02

As described on URL Canonicalization article we published in March, having a unique URL ("canonicalization") for each webpage is important in improving your "Pagerank". Canonicalization is accomplished by redirecting non-standard webpages to a preferred ("standard") webpage.

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