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Passing Google Analytics data to Pardot

Jan
05

Our ecommerce operation require tracking of Google Analytics data, and submitting analytic data with the form data for submission into the Pardot. This will help us track clicks and conversions of advertisement dollars we spent on various channels. For some reason, the analytics data from the landing pages failed to make it into our Pardot account so I had to troubleshoot this problem. Since this is my second time troubleshooting same problem, I would like to use this to document troubleshooting steps for future reference.

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