CPC Strategy did a study based on the (1) overall traffic driven, (2) conversion rate, (3) Cost of Sale (COS) or Marketing $, (4) CPC Rate, (5) Responsiveness and (6) Merchant tools; and ranked top 10 major comparison shopping engines (CSEs). The data came from 1Q 2009, and from its client base in non-tech industries.
It is interesting to see TheFind.com not included in the list, but the research was very comprehensive. Since 1Q 2009, a number of changes have been occurred in the CSE market including (1) Yahoo Shopping has been partnered with PriceGrabber, and (2) Bing Cashback has been retired and reborn as the Bing Shopping, a FREE CSE following Google Product Search and TheFind.com.
On the PAID CSEs, Nextag, Shopzilla/BizRate, Pricegrabber and Shopping.com dominated the traffic and revenue considerations followed by three smaller CSEs, Smarter, Pronto and Become.
The detailed study is available at:
The Top 10 Comparison Shopping Engines Compared Q1 2009
Based on our own experience, we have also ranked shopping comparison engines in terms of the value they bring to the merchants. The first three CSEs bring most value to the merchants as they offer the service FREE of charge, followed by CSEs operating in Cost-Per-Click model offering lowest Cost-Of-Sale value.
1. Google Product Search
2. TheFind.com
3. Bing Shopping
4. Nextag
5. Shopping.com
6. Shopzilla/BizRate
7. PriceGrabber
8. Smarter
9. Pronto
10. Become
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