What is Google Sandbox Effect?

As Google does not reveal its engine algorithms, no one really knows whether the sandbox really exists. The sandbox is nothing more than a theory developed to explain what many SEO experts have witnessed with their listings.

Google programmers may feel uncomfortable ranking new websites well until they have proven their viability to exist for a few months. The term "Sandbox Effect" refers to the idea that all new websites are placed in a sandbox ("away from real web sites") for a period of time deemed appropriate before a ranking can commence. The usual holding period seems to be anywhere from 90 to 120 days.

The sandbox is a relatively new filter that appeared after the widely publicized updates of Austin and Florida. If you don't know what Austin and Florida updates are, don't worry they're mostly in the past.

The Sandbox Effect is that new websites may get into Google's Search Engine Results Pages relatively quickly and may even perform well for a couple of weeks. When the filter is applied to the new website it is referred to as being put in the "sandbox" status. The new website will still show in the result pages, but it will not rank well regardless of how much original, well optimized content and regardless of how many quality inbound links the site may have. The filter restrains new websites from having immediate success in the search engine result pages.

Is there a way to get out of the Sandbox? The simple answer is wait. The sandbox is not a permanent fileter, and is only intended to reduce search engine spam. If your website is in the sandbox, you may want to use this time to build traffic using traditional methods such as writing articles, building a strong community visitors, and partnering with companies. You may also use this time to build strong inbound links from other sites.



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