seo

The UTM (Urchin Traffic Monitor) tracking code is used to track traffic source, medium and campaign; and allows a businesses to track conversion funnel from referral site. With an introduction of Google Tag Manager, some folks are unclear how to implement UTM tracking codes into their HTML pages. The following two simple steps will guide you through installing the UTM javascript snippets into your web pages.

1. Add the classic Google Analytics library, ga.js from Google CDN.

Google Analytics uses cookies to keep track of visitors' web statistics. When you install Google Analytics javascript tracking code on your website, cookies are written to your visitors' computers to keep track of their activities on your website. Cookies store visitor's first visit, page views, how long they stayed on your site, entry point, and exit point among others.

Building a traffic bearing website is easier said than done. It takes time, dedication and a careful plan. There are a number of ways to build a website, and each web site is built differently based upon their unique requirements. I personally like building a website with Wordpress (blog), even though drupal, joomla and other open source content management systems offer more powerful features.

Have you ever pushed your limit on SEO efforts, and experienced the OOP? On November 15, 2003, the Google SERPs were dramatically altered by Hurricane Florida, also known as Over Optimization Penalty. Google has increased the threshold for triggering the OOP since, and SERPs are back to pre-Florida level.

If your SERP (Search Engine Result Pages) rank fluctuates, don't be alarmed. Everyone's rank fluctuates, and that is the nature of search engines. You may be happy to see your site rank highly on most coveted keywords, but don't expected to last forever without constantly updating your site. Search engines are constantly tweaking their algorithms and new sites are constantly being added, so SERP ranking fluctuations are expected. Also, your competitions are updating their sites to achieve better rankings.

HTML meta tags are not magic bullets that will magically boost your site rankings in search engine listings. They are one of many tools that will help improve your standings in search engines that use them. Google does not seem to value meta description and keyword tags anymore, but many other engines do. Use them with other search engine strategies will help improve your overall site rankings. We have only focused on the tags that have relevance in search engine optimization.

What is a Meta Tag?

There are probably more than 100 rules that Google uses to rank pages in the search engine result pages (SERP). No one really knows all the rules, and they're changing on a periodic basis. Various confirmed and suspected SEO rules described here are educated guesses by SEO experts.

Positive Google Rules (On Page)

1. Keyword in URL.
2. Keyword in domain name.
3. Keyword in title tag.
4. Keyword in Heading tag (i.e. H1, H2, and H3).

Positive Google Rules (Off Page)

As Google does not reveal its engine algorithms, no one really knows whether the sandbox really exists. The sandbox is nothing more than a theory developed to explain what many SEO experts have witnessed with their listings.

Search Engine Optimization refers to the marketing technique of preparing a website (or web pages) to enhance its chances of being ranked well in the search engine result pages when a relavant search is undertaken. Search engine technologies are constantly evolving, and new algorithms are being deployed on a periodic basis. With ever changing search engine technology, a good way to keep your site at a top place is by applying basic SEO techniques and constantly monitor your website for improvements.