Blog : 380

Google Ranking Rules

Jul 03, 2008 | By Webtraffic Exchange | Search Engine Optimization | 0 Comments

There are probably more than 100 rules that Google uses to rank pages in the search engine result pages (SERP). No one really knows all the rules, and they're changing on a periodic basis. Various confirmed and suspected SEO rules ...]

What is Google Sandbox Effect?

Jul 02, 2008 | By Webtraffic Exchange | Search Engine Optimization | 0 Comments

As Google does not reveal its engine algorithms, no one really knows whether the sandbox really exists. The sandbox is nothing more than a theory developed to explain what many SEO experts have witnessed with their listings.

Understanding Search Engine Optimization (SEO)

Jul 01, 2008 | By Webtraffic Exchange | Search Engine Optimization | 0 Comments

Search Engine Optimization refers to the marketing technique of preparing a website (or web pages) to enhance its chances of being ranked well in the search engine result pages when a relevant search is undertaken. Search engine te...]

Top 10 Comparison Shopping Engines

Jun 05, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

CPC Strategy did a study based on the (1) overall traffic driven, (2) conversion rate, (3) Cost of Sale (COS) or Marketing $, (4) CPC Rate, (5) Responsiveness, and (6) Merchant tools; and ranked top 10 major comparison shopping eng...]

CSEs Conversion Rates by Industry

May 15, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

There are more than a dozen shopping comparison engines that a merchant can use to list products for sale. Listing products on CSEs that operate on the Cost-Per-Click model is a bit risky if the conversion rate is not monitored, as...]

Nextag Optimization

May 08, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

Nextag is one of the leading shopping comparison engines (CSE) existed since 1999. It offers a true price comparison by providing an overall price comparison including shipping and tax based on the shopper's geographic location. Ac...]

Become.com Optimization

Apr 11, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

With the Christmas shopping season just around the corner, we've examined become.com's performance. become.com is a new shopping portal we've just added to our marketing campaign so we are required to look at its performance. In Se...]

Ebay Optimization

Mar 03, 2008 | By Webtraffic Exchange | Digital Marketing | 0 Comments

I've been offered a free eBay seller outreach consultation, and this article summarize the highlights.

Effective ways to run CSE advertisements

Feb 27, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

Comparison shopping engines are the primary advertisement platform for all e-commerce stores. Learn how to place advertisements with comparison shopping engines.

CSE Feed Specifications and Taxonomy

Feb 25, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

One of the best ways to bring traffic to your e-commerce website is to add your website to the shopping comparison engines (CSE). CSEs index your product data and present them to Internet shoppers for price comparison. Online user...]